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Privacy Policy

How PATTERNS OF THE MIND LTD collects, uses and protects personal data when you use animoparavivir.com, in line with the UK GDPR and the Data Protection Act 2018.

Last updated: 9 October 2026

Who we are

This website, animoparavivir.com, is operated by PATTERNS OF THE MIND LTD, registered in England and Wales under company number 15113455. Our registered office is Flat 5 Dingle Court, Aran Drive, Harrow, HA7 4QA, United Kingdom. VAT Registration No. 456 0828 79. ICO Registration Reference: ZB741800.

We are the "controller" of the personal data described in this policy, which means we decide how and why it is used. You can contact us about this policy or your data at [email protected].

What we collect

We aim to collect as little as possible. Depending on how you use the site, this may include:

  • Messages you send us: your name, email address and the content of your message if you use the contact form or email us.
  • Newsletter details: your email address and your consent record, if you subscribe to the newsletter.
  • Cookie choices: a record of your cookie preferences, stored on your device.
  • Technical and usage data: only if you accept analytics cookies, information such as pages viewed, device and browser type and approximate location from an IP address. See our Cookie Policy.
  • Tool inputs: text you type into form-based tools, such as the Habit Builder, Goal Planner and Decision Filter, is sent to the site endpoint so the tool can return a result. The Weekly Reset saves your ticks on your own device.

We do not ask for, and ask you not to send us, special category data such as health information, or details of other people.

How and why we use your data (lawful bases)

Purposes and lawful bases for processing
PurposeLawful basis (UK GDPR Article 6)
Replying to your messages and corrections requestsLegitimate interests (running the site and responding to enquiries), or steps at your request
Sending the newsletterConsent, which you can withdraw at any time
Remembering your cookie choicesLegitimate interests; strictly necessary storage
Analytics and measuring readership (only if you opt in)Consent
Marketing or advertising cookies (only if you opt in)Consent
Keeping the site secure and meeting legal obligationsLegitimate interests; legal obligation

Newsletter and email marketing

We only send marketing emails if you have asked us to, in line with the Privacy and Electronic Communications Regulations (PECR). Every email includes an unsubscribe link, and you can also ask us to remove you at [email protected]. Newsletters are sent only to readers who have subscribed, and every email includes a way to unsubscribe.

The newsletter form sends your email address and consent confirmation to the site endpoint so that your request can be received.

Cookies and similar technologies

We use cookies and local storage as explained in our Cookie Policy. Necessary items are always on. Analytics and marketing items are off until you choose to switch them on, and you can change your mind at any time using Manage Cookies.

Our typefaces are loaded from Google Fonts. The fonts may be requested from Google Fonts, which can receive technical information such as your IP address and browser details.

Who we share your data with

We do not sell personal data. We share it only with service providers that help us run the site, under contracts that require them to protect it. These may include website hosting, email and analytics providers where those services are used. We may also disclose data where required by law or to protect our legal rights.

International transfers

Some providers may process data outside the UK. Where they do, we rely on a UK adequacy regulation, the UK International Data Transfer Agreement or Addendum, or another safeguard permitted by UK data protection law.

How long we keep your data

  • Contact messages: up to 24 months after the matter is closed.
  • Newsletter details: until you unsubscribe, then only a suppression record so that we do not email you again.
  • Cookie choice record: up to six months, after which we ask again.
  • Analytics data (if enabled): up to 26 months.

Your rights

Under UK data protection law you have the right to:

  • be told how your data is used, and to access a copy of it;
  • have inaccurate data corrected;
  • have your data erased in certain circumstances;
  • restrict or object to some processing, including direct marketing;
  • receive certain data in a portable format;
  • withdraw consent at any time, where we rely on consent.

To use these rights, contact us at [email protected]. We normally respond within one month. You will not usually have to pay a fee.

Complaints

If you are unhappy with how we have handled your data, please contact us first so that we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK data protection regulator: ico.org.uk/make-a-complaint, telephone 0303 123 1113.

Children's data

This site is aimed at adults and is not intended for children under 13. We do not knowingly collect data from children. If you think a child has given us personal data, please contact us and we will delete it.

Security

We use appropriate technical and organisational measures to protect data, including encrypted connections (HTTPS) and limited access. No online service can be completely secure, so please take care with what you send us.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it was last changed. If we make significant changes, we will tell you in a clear way, for example with a notice on the site.

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